Start with Richmond’s exact service geography
The firm serving Richmond may work across Macomb County, St. Clair County, Michigan or another defined service area. Those are not interchangeable geographies, and Richmond’s population estimate does not show how many legal inquiries your firm receives. Use the location relationship to define the callers your system should recognize, not to assume demand. Your profile should distinguish the Richmond office or service area from counties, nearby communities and statewide matters your firm accepts.
Recommended approach
Bring your actual service-area language to the consultation. Decide which locations, practice areas and caller descriptions belong in the firm profile, and identify questions that should be answered by your team rather than by an automated system.
