1. Define the geographic brief before reviewing stories
Richland township is a municipal-town in Kalamazoo County, Michigan. A useful legal-news brief must preserve that distinction. A page about a statewide Michigan law may be relevant to a Richland firm, while a story tied to another Michigan county may require different wording, sources, or a decision not to publish. A local incident should not be described as a Richland matter unless the underlying reporting supports that location. The township’s population estimate is eligibility context only; it cannot tell you how many people search for a legal topic or whether a news page will produce an inquiry.
Recommended approach
Ask Bosseo to show how a proposed story is classified by state, county, municipality, and practice area. Set an editorial rule for when a page may use “Richland,” “Kalamazoo County,” “Michigan,” or a broader geographic description. Keep the firm’s service area separate from the story’s location.
