1. Define the geographic brief before selecting stories
Richfield township and Genesee County are not interchangeable audiences. A firm may want coverage limited to Richfield, broadened to Genesee County, or connected to a wider Michigan practice. Those choices affect which incidents, legal developments and public questions are relevant. The available Census record identifies Richfield township’s county relationship as Genesee County; it does not establish that residents search for legal news, that a particular story will generate inquiries, or that a countywide audience is commercially appropriate.
Recommended approach
Ask Bosseo to review a written geographic brief before implementation. It should state whether the firm wants Richfield-specific references, Genesee County coverage, statewide Michigan developments, or a defined combination. Keep the geographic scope visible on each approved page and exclude stories that fall outside the firm’s service area unless the firm has deliberately chosen broader coverage.
