1. Define the geographic brief before selecting stories
Port Sheldon is a municipal township in Ottawa County, Michigan. A firm serving Port Sheldon may also serve people elsewhere in Ottawa County or across Michigan, but those are separate geographic choices. The township’s population estimate is useful for identifying the named community in the brief; it cannot be used to predict how many people search for legal news or how many will contact a lawyer. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. That leaves an important decision for your consultation: whether the service should address Port Sheldon specifically, Ottawa County more broadly, Michigan statewide, or a combination that reflects your actual intake area.
Recommended approach
Write down the geographic scope you are prepared to serve and the locations you want a prospective client to see in a news page. Ask Bosseo how that scope will guide story selection and page language. Keep Port Sheldon, Ottawa County and Michigan distinct in titles, explanations and measurement.
