1. Start with the process your Pontiac office can describe precisely
Pontiac city is a municipality in Oakland County, Michigan, with a 2020–2024 ACS 5-year population estimate of 62,104 and a margin of error of 48. That geographic fact establishes the local setting; it does not establish legal demand, lead volume or revenue. For custom software, the useful local question is narrower: which process is your firm responsible for handling in this market, and where does that process slow down? A firm serving Pontiac may discover that the real problem is not a lack of software but a handoff that depends on one person remembering the next step.
Recommended approach
Bring one sentence that begins, “Someone at the firm has to do this manually.” Describe the trigger, the person responsible, the information entered, the next action and the consequence when the step is missed. Bosseo can use that description to determine whether a small custom tool, an existing product or no new software is the sensible answer.
