1. Define what “local” means before selecting coverage
Plymouth is a city in Wayne County, Michigan. A firm may serve people in Plymouth, elsewhere in Wayne County, across a wider Michigan area, or in more than one metropolitan market. Those are different geographic choices, and a page about a statewide legal development is not the same product decision as a page about an incident in or near Plymouth. Bosseo’s public Legal News description says its system monitors local and national legal-news sources for a state and matches stories to practice areas and state. It does not establish that every Plymouth-area story will be identified or that a page will reach a particular audience.
Recommended approach
Before a consultation, write down the locations the firm actually serves and distinguish Plymouth from Wayne County, Michigan and any broader market. Ask how that geographic scope would affect story selection, page language, calls to action and measurement. Exclude a story when its location or legal relevance does not match the firm’s services.
