1. Start with Park’s actual geographic relationship
The Census record identifies Park township as a municipal-town in Ottawa County. Its 2020–2024 ACS five-year population estimate is 18,901, with a margin of error of 26. That is a description of the place, not evidence of legal-news demand, search competition, case volume, or revenue. Legal News therefore should not be scoped around a population assumption. Instead, review whether stories relevant to Park township also matter to clients elsewhere in Ottawa County or in the broader Michigan geography your firm serves. A page about a Michigan law, statewide enforcement action, or appellate decision may have a different audience from a page about an incident in Park. Those audiences should not be blended accidentally.
Recommended approach
Bring a written service-area map to the consultation. Separate Park township, Ottawa County, any metropolitan area you serve, and statewide matters. Ask how each proposed coverage category would be reviewed for geographic fit.
