1. Start with Park’s exact geography, not a demand assumption
Your service area should be stated precisely. Park is a township in Ottawa County, Michigan—not a shorthand for all of West Michigan, a metropolitan area or every household in the county. The Census record identifies Park township as a municipal-town and reports a 2020–2024 ACS 5-year population estimate of 18,901, with a margin of error of 26. That fact can help you define the local audience for a service page or consultation, but it cannot establish how many people call law firms, which practice areas they need, or whether they are ready to hire counsel. For AI Answering, the practical decision is narrower: determine which callers you serve, where your team can respond, and what should happen when no one answers.
Recommended approach
Use Park township and Ottawa County accurately in your service-area language. Then review phone records by time, caller type, practice area and disposition. Do not size coverage from population. Decide coverage from observed unanswered calls and from the urgency rules your firm is prepared to support.
