1. Define the Oshtemo coverage question before discussing automation
Oshtemo’s recorded relationship to Kalamazoo County gives you a precise geographic boundary for review, but it does not tell you how many people call a law firm or when they call. Start with your own records. Separate calls from Oshtemo from calls elsewhere in Kalamazoo County and from callers outside the area you serve. Review unanswered calls, voicemail messages, after-hours calls, busy-line incidents, and calls that reached the wrong person. Do not treat the township population estimate as a forecast. Treat it only as a reminder to define the geography consistently when you measure the service.
Recommended approach
Bring a recent, privacy-conscious summary of unanswered calls and your current coverage schedule to the consultation. Decide whether Oshtemo should be measured as its own local segment, grouped with the rest of Kalamazoo County, or included in a broader Michigan service area. The right choice depends on how your firm actually serves clients, not on population alone.
