1. Set the geographic boundary before discussing coverage
Oscoda is a municipal-town in Michigan’s Iosco County, not a synonym for the entire county or the state. A firm may serve township residents, people elsewhere in Iosco County, clients across Michigan, or a combination of those groups. Those are different editorial and measurement choices. Bosseo’s public Legal News page describes monitoring for stories in a firm’s state and matching them to its practice areas. It does not establish how many stories would be relevant specifically to Oscoda or Iosco County.
Recommended approach
Bring a written service-area map to the consultation. Separate Oscoda, Iosco County, other Michigan communities and any wider service area. Then ask which geographic references would be appropriate in a news page, which stories should be excluded, and how an inquiry would be classified by location. Do not use the township population as a forecast of audience or demand.
