1. Start with the Oscoda service boundary, not a population assumption
Your firm may serve people in Oscoda, elsewhere in Iosco County, or in another geographic area. Intake Coach should be evaluated against the geographic questions your firm actually asks callers: where an incident occurred, where a court matter sits, whether the caller is seeking advice within your practice, and whether the firm accepts the matter.
Recommended approach
Write down the geographic and matter-eligibility questions your intake team must ask. During a consultation, ask how those questions can be reflected in call review and coaching. Treat location as a qualification issue to inspect, not as evidence that the firm needs more capacity or a particular advertising channel.
