1. Start with the Oscoda service boundary, not a population assumption
Your firm may serve people in Oscoda charter township, elsewhere in Iosco County, or in another geographic area. The Census record identifies Oscoda charter township and its relationship to Iosco County; it does not define your client eligibility or service area. Intake Coach should be evaluated against the geographic questions your firm actually asks callers: where an incident occurred, where a court matter sits, whether the caller is seeking advice within your practice, and whether the firm accepts the matter. A population estimate cannot answer those questions.
Recommended approach
Write down the geographic and matter-eligibility questions your intake team must ask. During a consultation, ask how those questions can be reflected in call review and coaching. Treat location as a qualification issue to inspect, not as evidence that the firm needs more capacity or a particular advertising channel.
