1. Use Ontwa’s actual firm context to define the problem
The U.S. Census Bureau records Ontwa township as a municipal-town in Cass County, Michigan, with a 2020–2024 ACS five-year population estimate of 6,870 and a margin of error of 59. That figure provides geographic context; it does not establish legal demand, search activity, competition or expected case volume. For a law firm serving Ontwa, the software decision should therefore begin with the firm’s own work rather than an assumption about the market. Identify where an employee re-enters information, checks a shared inbox, answers repeated status questions or maintains a spreadsheet because the current tools do not fit. The location matters in defining the service area and operating context, but it does not by itself prove that custom software is necessary.
Recommended approach
Bring one documented bottleneck to the consultation. Describe who performs it, what starts it, what information changes hands and where the process stops or becomes difficult to audit. If the issue is not recurring or consequential to the firm, a custom build may not be the right choice.
