Start with the work your Norton Shores team repeats
Norton Shores is a municipality in Muskegon County. The 2020–2024 ACS five-year estimate records 25,041 residents, with a margin of error of 40. That population figure provides geographic context, not evidence of legal demand, lead volume or revenue. For custom software, its practical value is narrower: it helps you describe the service area when deciding which office workflows must support matters connected to Norton Shores and the wider county. Begin with an observable task inside the firm rather than a local-market assumption. Where does someone re-enter information, check a shared inbox, update a spreadsheet, or answer a question that another system already contains?
Recommended approach
Bring one sentence that starts with “someone at the firm has to do this manually.” Bosseo’s public custom software page identifies examples including client status portals, intake tools, internal dashboards and referral fee trackers. Use your own process—not population, geography or a presumed demand trend—to select the first problem.
