1. Set the geographic boundary before reviewing story ideas
The Census record identifies Northville township and its county relationship as Wayne County. It does not establish that every person searching from Northville is seeking a Wayne County lawyer, nor does it establish that a story should be written for Northville rather than Michigan or another geographic area. Geographic language therefore needs a deliberate rule. A firm may want a page to explain a Michigan law, address a Wayne County proceeding, or discuss an incident affecting people in Northville. Those are different editorial choices.
Recommended approach
Ask Bosseo to show how Legal News pages would distinguish Northville, Wayne County and Michigan coverage. Decide which locations the firm is authorized and prepared to serve before approving a page. Do not use the township’s population as a forecast of inquiries or as a reason to broaden coverage.
