What does Bosseo say Lead Attribution shows?+
Bosseo’s public product page describes a lead journey containing the channel, referrer, landing page, device, session detail and attached intake answers. It also describes phone calls joining the journey and outcome tracking through consultation and signed case.
Can attribution tell us which Northville inquiries are qualified?+
It can organize source information beside intake answers, according to Bosseo’s public description. Your firm must define qualification, jurisdiction, conflicts, urgency and practice-area criteria. Population data for Northville does not establish any of those conditions.
Will it tell us whether a channel produces signed cases?+
Bosseo says the journey can continue to consultation and signed case and can roll up into its ROI Dashboard. During evaluation, ask how your firm’s own outcome statuses would be recorded and reviewed. No Northville performance result should be assumed in advance.
Does the firm need to ask every caller how they found us?+
Bosseo says its approach is intended to attach journey data automatically and avoid relying on a “How did you hear about us?” script. Ask what information is captured for your setup, especially when a person calls without a clearly connected web session.
How is this different from an aggregate analytics report?+
Bosseo positions Lead Attribution as connecting an individual journey with lead and intake information rather than showing only anonymous traffic in aggregate. Confirm the exact records, permissions and outcome fields available to your firm before relying on the distinction.
Can it show which page generated an inquiry?+
Bosseo says the product shows the landing page and describes roll-ups by page. Ask whether the view identifies the first page, the page associated with the contact, or both, and how return visits are represented.
