1. Set the geographic boundary before choosing stories
Your firm may serve people in Mount Morris, elsewhere in Genesee County, or across Michigan. Those are different audiences, and a page should not blur them. Bosseo’s public Legal News description says its coverage is matched to a firm’s practice areas and state. That supports a statewide editorial starting point, but it does not establish that every story is relevant to Mount Morris or Genesee County. The township’s recorded relationship to Genesee County gives you a precise local boundary for deciding when a county-level development belongs in the firm’s coverage. It does not turn the township population into a forecast of readers or inquiries.
Recommended approach
Before booking, list the counties, communities, courts, agencies, highways, and practice areas you actually want reviewed. Ask how a proposed page would identify its geographic scope and when a statewide story should receive a local explanation. Keep Mount Morris township, Genesee County, and Michigan distinct in both page language and reporting.
