1. Define the geographic brief before evaluating story coverage
Your firm should distinguish Marquette city from Marquette County and from Michigan as a whole. The Census record identifies Marquette city as a municipality in Marquette County. Bosseo’s public Legal News description says its monitoring is matched to a firm’s practice areas and state, and describes local and national sources across the state. That means the product discussion should begin with scope: does the firm want pages about events in Marquette city, matters elsewhere in Marquette County, or Michigan developments that affect clients who live locally? A city population estimate cannot answer that question, and it cannot be used as a proxy for demand.
Recommended approach
Write a geographic brief that names the locations the firm actually serves and the locations it does not want to discuss. Ask Bosseo how a Marquette-focused editorial scope would be handled within Michigan coverage. Review whether each proposed page identifies the relevant place accurately instead of treating Marquette city, Marquette County and the state as interchangeable.
