1. Define the service area before defining the greeting
Marquette city is a municipality in Marquette County, Michigan. The 2020–2024 ACS five-year population estimate for the city is 21,325, with a margin of error of 32. That is geographic context only. It does not show how many people call a law firm, which practice areas are relevant, or whether callers come from inside the city or elsewhere in Marquette County. Your first AI Answering decision should therefore be operational: which locations, counties and matter types does your firm actually accept?
Recommended approach
Prepare a concise firm profile for review with Bosseo. Identify the geographic boundaries your team uses, the offices or locations callers may ask about, accepted practice areas, consultation rules and practical questions the system may answer. Keep the greeting accurate to your real service area rather than treating Marquette’s population as a forecast of demand.
