1. Start with the firm’s actual geographic scope
Madison Heights is a municipality in Oakland County, Michigan. The 2020–2024 ACS 5-year population estimate for the city is 28,419, with a margin of error of 31. That is location context, not proof of legal demand, search volume, competition, leads, cases or revenue. Legal News should therefore be configured around the geography the firm actually serves. A firm limited to Madison Heights may need a narrower editorial filter than a firm representing clients throughout Oakland County or elsewhere in Michigan. The relevant question is whether a story affects people within the firm’s service area and practice—not whether it merely mentions the city.
Recommended approach
Write down the firm’s permitted geographic language before evaluating coverage. Separate Madison Heights, Oakland County, the Detroit metropolitan area if the firm uses that description, and Michigan statewide matters. Review whether each proposed page would be useful to an individual the firm can represent, and remove geographic wording that suggests a broader service area than the firm offers.
