1. Set the geographic boundary before choosing stories
Lyon is recorded as a municipal town in Oakland County, Michigan. That relationship matters because a story can be relevant to Michigan without being useful to a firm seeking matters from Lyon or elsewhere in Oakland County. Bosseo’s public Legal News description says its coverage is matched to a firm’s practice areas and state. It does not establish that every story will be local to Lyon, nor does the Census population estimate establish demand in the township.
Recommended approach
Bring a written service-area map to the consultation. Separate Lyon, Oakland County, other Michigan communities and any broader metropolitan area you serve. Ask how each geographic tier would be represented in a proposed approval queue, page title, call to action and measurement plan. Keep the geographic claim on each page narrower than the evidence supports.
