1. Map the Lodi inquiry path before choosing automation
Lodi is a township in Washtenaw County, so your service area and intake rules should be defined by the places and matter types your firm actually serves—not by treating the township population estimate as a forecast of demand. Start with every current entry point: website form, phone call, chat or video intake. Then identify where each inquiry goes, who reviews it, what information is captured, and what happens if nobody responds immediately. Bosseo describes Automation as a connection between marketing, intake and operations, with leads logged, tagged, routed and followed up. That makes the first evaluation a workflow question: where does an inquiry wait, disappear, or require someone to retype information?
Recommended approach
Bring a current-state map to the consultation. Separate Lodi inquiries from other service areas only when geography changes eligibility, ownership or escalation. Do not create a geographic rule merely because Lodi has a recorded population estimate.
