1. Design the Livonia visitor path around actual practice areas
Bosseo describes Video Intake as a website-based guided survey with a question path for each case type. Bosseo says the flow can capture information such as case type, urgency and fit, and that the survey is weighted toward work the firm wants to grow. That is more useful than adding a generic “tell us about your case” field, but only if your firm can identify the practice areas and matter characteristics that should change the path.
Recommended approach
Map the intake around the matters you actually review in Livonia and elsewhere in Wayne County. Decide which answers should end an inquiry, send it for human review or move it toward a consultation.
