1. Start with the geography you actually serve
The 2020–2024 ACS five-year population estimate is 14,898, with a margin of error of 25. A Lincoln firm should therefore define its own intake scope before judging a coaching system: Lincoln, Berrien County, a wider Michigan service area, or another precise combination. The scope matters because the conversations your team receives may differ by practice area, referral source, and jurisdiction.
Recommended approach
Bring a clear service-area description to the consultation.
