1. Define the geographic boundary before monitoring stories
Lenox is recorded as Lenox township, a municipal-town in Macomb County, Michigan. That relationship matters because a page about a statewide legal development is different from a page about an event in Lenox or elsewhere in Macomb County. Bosseo’s public Legal News page describes monitoring local and national sources for a state and matching stories to practice areas. It does not establish that every story will be relevant to Lenox residents, that a particular event will generate searches, or that a page will rank. A useful evaluation should therefore distinguish Lenox, Macomb County, the wider Michigan service area, and any other area your firm actually serves.
Recommended approach
Ask Bosseo to show how geographic relevance would be handled for your practice. Decide whether your review rules should prioritize Lenox, Macomb County, Michigan, or a broader service area. Do not treat the Lenox population estimate as a forecast of demand.
