1. Match breaking stories to the geography you actually serve
Your service area should determine which stories are relevant. Larkin charter township is in Midland County, but Larkin, the county, the wider Michigan market and any metropolitan area are not interchangeable audiences. A page about a statewide legal change may be useful to a Michigan firm; a page about an incident elsewhere may not be useful merely because it is receiving attention. Bosseo says Legal News matches stories to a firm’s practice areas and state and monitors local and national legal-news sources. That capability does not establish that a Larkin audience will search for a particular story or that a page will generate an inquiry.
Recommended approach
Define geographic rules before reviewing coverage. Separate Larkin-specific matters from Midland County matters and statewide Michigan developments. Ask Bosseo how those boundaries are represented in the proposed review and how irrelevant incidents are excluded. Treat the Census population figure as eligibility context only, not as a forecast of demand.
