1. Make the first explanation easier than a blank form
The Bosseo Video Intake page describes a guided video survey that lives on a law firm website. Visitors answer one question at a time, with the path organized around case type, urgency and fit. That structure matters when the visitor is uncertain about what information belongs in an initial message. A form that asks for a name, contact details and a free-text description may leave the visitor to decide how much to disclose and what matters. A guided path gives your firm a chance to define the starting questions instead. For Lake Fenton visitors, keep the local framing precise: Lake Fenton is a census-designated place in Genesee County, Michigan. Do not turn that location fact into an assumption about a visitor’s matter, urgency or eligibility.
Recommended approach
Review the first screen, the wording of each question and the point at which a visitor is asked to submit contact details. Decide whether the experience is understandable on a phone, whether it explains what the visitor is doing, and whether it avoids implying that completing the intake creates an attorney-client relationship. Use the consultation to identify questions that help a visitor explain the issue without asking for unnecessary sensitive information.
