1. Start with the site and the people it must serve
Kentwood city is recorded by the U.S. Census Bureau as a municipality in Kent County, Michigan, with a 2020–2024 ACS 5-year population estimate of 54,296 and a margin of error of 79. That is geographic context, not proof of search demand, competition, leads or legal need. For hosting, the useful implication is narrower: define the geographic scope of the site and the audiences it serves before choosing an infrastructure arrangement. A firm may serve Kentwood, other parts of Kent County or clients elsewhere in Michigan. Each scope can affect the pages, forms, redirects and measurement plan that need to remain available.
Recommended approach
Bring a current inventory of public pages, service areas, contact paths and administrative users to the review. Ask which parts of the site are essential, which are obsolete and which should be redirected. Do not use the population figure as a forecast. Use it only to keep the Kentwood service area precisely defined while you decide what the hosting environment must support.
