1. Use Kentwood geography to define the calls you actually want answered
Your firm serves Kentwood in Kent County, Michigan. The useful question is narrower: which callers should receive an immediate next step when your staff cannot answer?
Recommended approach
Bring your current service-area language, practice areas and phone-routing rules to the consultation. Decide whether the AI should handle calls connected to Kentwood only, a wider Kent County service area, or another geography your firm already serves.
