1. Start with the Howard service area, not a population assumption
Review whether your website, phone process and consultation calendar clearly explain where the firm serves clients and what happens after an inquiry. If your practice serves locations beyond Howard or across Cass County, define those boundaries before building routing rules.
Recommended approach
Bring recent inquiry examples, current service-area language and the names of the people who handle new matters to the consultation. Decide which geographic information is genuinely needed for intake and which would add friction without helping the next action.
