1. Define the geographic brief before discussing stories
Holly is a village in Michigan and is recorded in Oakland County. The Census estimate for Holly village is 5,964 people for 2020–2024, with a margin of error of 36. That figure can help you define the municipality in a geographic brief, but it cannot establish search demand, legal need, competition, leads or revenue. A Holly firm may also serve people elsewhere in Oakland County or across Michigan, but those are separate geographic choices rather than conclusions from the village estimate. [1]
Recommended approach
At consultation, state the locations you actually want reflected in coverage: Holly, Oakland County, Michigan, or another defined service area. Then ask how a proposed story would be matched to that scope and to your practice areas. Do not approve a page merely because it contains the word Holly; approve it because the event, legal issue and intended audience are relevant to your firm.
