1. Start with Holland’s actual service area
The 2020–2024 ACS five-year population estimate is 34,423, with a margin of error of 44. The record identifies relationships with Allegan County and Ottawa County. Those facts establish a geographic frame, not the number of calls your firm receives or the amount of legal demand in either county. Ask whether callers need to identify a Holland matter, an Allegan County matter, an Ottawa County matter, or a location outside your service area. Then decide what the system should do with each answer.
Recommended approach
Bring your service-area boundaries and matter-acceptance rules to the consultation. Review whether callers should be classified by county, municipality, practice area, or another criterion your firm uses.
