1. Start with Holland’s actual service area
The U.S. Census Bureau records Holland as a municipality in Michigan. Its 2020–2024 ACS five-year population estimate is 34,423, with a margin of error of 44. The record identifies relationships with Allegan County and Ottawa County. Those facts establish a geographic frame, not the number of calls your firm receives or the amount of legal demand in either county. Your intake design should therefore begin with the places your firm actually serves, rather than treating Holland’s population as a forecast. Ask whether callers need to identify a Holland matter, an Allegan County matter, an Ottawa County matter, or a location outside your service area. Then decide what the system should do with each answer.
Recommended approach
Bring your service-area boundaries and matter-acceptance rules to the consultation. Review whether callers should be classified by county, municipality, practice area, or another criterion your firm uses. Do not use the population estimate to set a call-volume or staffing assumption.
