1. Set the geographic boundary before selecting stories
Hillsdale city and Hillsdale County are not interchangeable geographic labels. The Census record identifies Hillsdale city as a municipality in Hillsdale County; it does not establish the firm’s service area, the location of prospective clients, or demand for a particular legal topic. A Hillsdale firm should therefore decide whether its news coverage is limited to Hillsdale city, extends across Hillsdale County, or addresses Michigan developments that affect the firm’s practice. That choice changes which stories are relevant and how each page should describe the affected audience. A page about a statewide rule change should not present itself as a Hillsdale-city event. A page about an incident in Hillsdale should not imply that every Michigan resident is affected.
Recommended approach
Ask Bosseo to review the intended geographic scope before implementation. Create a written boundary for story selection and a separate service-area statement for readers. Keep Hillsdale city, Hillsdale County, and Michigan distinct in titles, explanations, calls to action, and reporting.
