1. Set the geographic boundary before choosing stories
Hazel Park is recorded as a municipality in Oakland County, Michigan. A city page, an Oakland County page and a Michigan-wide news page are not interchangeable: each speaks to a different audience and legal context. Bosseo’s public Legal News page says its service matches stories to a firm’s practice areas and state, while describing monitoring of local and national legal-news outlets.
Recommended approach
Define the intended service area in the consultation. Decide whether the firm wants coverage tied to Hazel Park, Oakland County, Michigan or a combination. Then review whether each proposed story has a clear connection to the firm’s practice and the geography it serves. Keep city, county and state references precise in headlines, explanations and calls to action.
