Does Haslett’s population prove that Local Service Ads will generate legal leads?+
No. The 2020–2024 ACS records an estimated Haslett CDP population of 18,559, with a margin of error of 984. That is geographic context, not evidence of search demand, competition, leads, cases or revenue.
Should our firm target Haslett or all of Ingham County?+
That depends on where your firm can serve matters and which locations fit your intake priorities. Haslett is recorded in Ingham County, but the two geographic descriptions are not identical. Review them separately before selecting service areas.
How are Local Service Ads different from pay-per-click advertising?+
Bosseo describes Local Service Ads as a pay-per-lead product, while pay-per-click advertising charges for clicks. The products also use different placements and decision factors. Ask for a review of which channel fits your practice areas, geography and intake capacity.
What should we consider an acceptable LSA lead?+
Define that internally before launch. A useful standard can distinguish a relevant inquiry from a wrong number, solicitor, spam contact, out-of-area matter or inquiry outside the selected practice category. Bosseo’s public page describes disputing certain unsuitable leads, but no inquiry should automatically be treated as a qualified case.
What does Google Screened mean for our law firm?+
Bosseo’s public page describes Google verification involving a law firm’s license, insurance and background checks. Screening requirements and approval should be reviewed with the firm; do not present screening as a guarantee of ranking, inquiries or signed matters.
How should we judge whether the program is working?+
Track more than the number of inquiries. Define and review geography, practice category, contact quality, consultation status, accepted matter status and spend. Bosseo describes lead attribution and an ROI Dashboard as ways to connect activity with later outcomes, subject to the firm’s data and definitions.
