1. Match coverage to the matters your firm accepts
Bosseo says Legal News monitors legal-news sources and matches stories to a firm’s practice areas and state. That makes practice-area boundaries the first substantive decision. A Grand Haven firm should decide whether its coverage is intended for Ottawa County readers, a broader Michigan audience, or both. Grand Haven charter township’s recorded county relationship is Ottawa County; that fact can guide geographic review, but it does not establish that a particular story will attract prospective clients. The firm should also determine which developments are genuinely useful to its audience: a statutory change, appellate decision, enforcement action, recall, or incident may raise different questions and require different legal analysis.
Recommended approach
Before booking a consultation, list the practice areas you want considered, the Michigan geography you serve, topics you will not address, and the types of news that could create a legitimate client question. Ask Bosseo how those boundaries would be represented in the proposed scope and approval process.
