1. Set the geographic brief before discussing coverage
Grand Blanc charter township is recorded as a municipal-town in Genesee County. That is narrower than saying “the Flint area,” “Michigan,” or “Genesee County residents.” A Legal News review should identify the geographic relationship the firm actually wants to serve: Grand Blanc, the county, a broader Michigan audience, or some combination. Bosseo’s public Legal News description says stories are matched to a firm’s practice areas and state. It does not establish a Grand Blanc-specific news feed, local office, local client base or local performance.
Recommended approach
Bring a written geographic brief to the consultation. Ask whether a page about a Michigan law or incident would be framed for people in Grand Blanc, for Genesee County, or for a statewide audience. Do not use the township’s population estimate as a forecast of demand.
