1. Start with Gaines coverage, not population assumptions
Gaines charter township is recorded in Kent County, Michigan. Its 29,469-person 2020–2024 ACS estimate can help your firm describe the geographic scope it serves, but it cannot establish how many people will call, what practice areas they need or whether your phones are currently missing opportunities. Build the decision around your actual phone experience: unanswered calls, after-hours inquiries, busy-line events, current-client calls and calls that require attorney review.
Recommended approach
Bring a recent, representative view of your phone process to the consultation. Decide whether Gaines is one service area among several, then define which callers the AI should identify as Potential New Client, Current Client or Other. Keep the geographic description precise: Gaines, Kent County and Michigan are not interchangeable labels.
