Start with the Forest Hills firm you actually operate
Forest Hills is a census-designated place in Kent County, Michigan. The 2020–2024 American Community Survey 5-year estimate records 28,695 people, with a margin of error of 532. That population figure provides geographic context; it does not establish legal demand, lead volume, competition or revenue. For custom software, its practical value is narrower: it confirms that a firm serving Forest Hills should define its service area and operating workflow precisely rather than treating a broad market label as a software requirement. A firm might serve Forest Hills while working from systems, staff and referral relationships that extend beyond the community.
Recommended approach
Bring a process map to the conversation, not a demographic theory. Identify where the work occurs, which staff members touch it, which matters or inquiries are included, and where the process crosses a boundary between Forest Hills service work and the rest of the firm’s geography.
