1. Start with the geography your firm actually serves
The U.S. Census Bureau records Flint as a municipal-town in Genesee County, Michigan, with a 2020–2024 ACS 5-year population estimate of 31,136 and a margin of error of 49. That describes the named geography; it does not establish legal demand, search volume, competition, leads or revenue. Confirm whether the website serves Flint, other Genesee County communities, a wider Michigan market, or several distinct areas. That scope affects the site structure, publishing volume, traffic patterns you need to review, and the records that must remain available after migration.
Recommended approach
Bring a current domain list, site map, service-area list and traffic report to the review.
