1. Set the intake boundary for Fenton visitors
Fenton is recorded as a municipality in Michigan. The Census Bureau’s 2020–2024 ACS five-year estimate records 11,906 residents, with a margin of error of 37, and records relationships with Genesee, Livingston and Oakland counties. That population figure is context only; it does not establish legal demand, search activity, competition or likely lead volume. Your firm should therefore define the geographic boundary directly: Fenton only, particular counties, or a wider Michigan service area. Video Intake can then be reviewed against the people and matters you actually intend to serve rather than against an assumed market.
Recommended approach
Write the geographic question into the intake review. Decide whether location is an early qualification question, a routing field, or information your team confirms later. Keep Fenton, the three recorded counties and Michigan distinct in your internal rules and reporting.
