1. Start with the calls your East Grand Rapids team cannot answer
Your firm may receive calls during office hours, after hours, on weekends, holidays or while staff are already helping another caller. The East Grand Rapids service area is one municipality within Kent County; it should not be treated as evidence that calls arrive at a particular rate or at particular times. Instead, review your own phone records and ask where a caller currently reaches voicemail, a busy line or an uncertain handoff. Bosseo describes AI Answering as a backstop: calls go to your team first, and the AI steps in when nobody answers within 20 seconds. It also states that the system provides 24/7 coverage and can handle up to 20 simultaneous calls.
Recommended approach
Map three response paths: answered by staff, answered by AI after the 20-second threshold, and not answered or not followed up. Decide whether the proposed coverage addresses a documented gap rather than treating East Grand Rapids population as a forecast of demand.
