1. Define Dundee correctly before you measure intake
Dundee village is recorded in Monroe County, Michigan. That is a municipality-to-county relationship, not a claim that every caller in Monroe County is part of your target market. The Census population estimate of 5,744 describes the village during the 2020–2024 ACS five-year period; it cannot establish how many people contact a law firm, what matters they need, or whether your firm receives calls from there. For Intake Coach, the useful local question is narrower: when a caller identifies Dundee, what should happen next?
Recommended approach
Set your intake review around the geographic rules your firm actually uses. Decide whether Dundee is handled as a named service area, a location used for routing, or simply information recorded during qualification. Then review whether staff consistently capture location, matter type, deadlines, jurisdiction and callback details. Do not use the population figure as a staffing forecast or a lead estimate.
