1. Match coverage to Dearborn practice areas
Bosseo says Legal News monitors legal-news sources and filters stories against a firm’s practice areas and state. That makes practice definition the first decision for a Dearborn firm. A personal-injury practice may review crash, safety, recall and verdict coverage. A criminal-defense practice may review changes in law, enforcement developments and decisions. Other practices may need a narrower set of legal developments. Dearborn’s recorded county relationship is Wayne County, so your review should distinguish stories relevant to Dearborn, Wayne County, Michigan or a broader state audience rather than treating every Michigan story as local. Population alone cannot tell you which subjects people search for or whether a topic will produce a qualified inquiry.
Recommended approach
List the matters you want Legal News to support, the geographic levels you serve, and the subjects you will not address. Ask Bosseo to show how its relevance review would separate Dearborn and Wayne County developments from statewide stories. Decide in advance whether a page must have a direct connection to one of your services before it enters attorney review.
