1. Start with Comstock’s actual geographic relationship
The U.S. Census Bureau records Comstock charter township as a municipal-town in Kalamazoo County, Michigan. Its 2020–2024 ACS five-year population estimate is 15,256, with a margin of error of 32. That is context for defining the service area; it is not evidence of call volume, legal demand, competition, language preference, staffing needs, leads, cases or revenue. Your firm may serve Comstock alone, Kalamazoo County more broadly, or clients across a wider Michigan area. Those are different intake environments and should not be blended without a decision.
Recommended approach
Before evaluating coaching, write down the geographic scope attached to each intake path: Comstock, Kalamazoo County, other Michigan communities, or a broader area. Then decide whether the same qualification questions and escalation rules apply across those areas. Use the consultation to identify which geographic facts belong in an intake review and which belong in marketing or attribution work.
