1. Set the geographic boundary before reviewing stories
Comstock Park is a census-designated place in Kent County, Michigan. The 2020–2024 American Community Survey five-year estimate records 10,577 residents, with a margin of error of 679. That is geographic context, not proof of legal demand, search competition, cases or revenue. A Legal News review should therefore distinguish Comstock Park from Kent County, the wider metropolitan area and the rest of Michigan. A firm may want coverage limited to issues affecting its immediate service area, or it may serve clients throughout the county or state. Those are different editorial choices.
Recommended approach
Bring a written service-area decision to the consultation. Identify whether the firm wants Comstock Park references, Kent County relevance, Michigan-wide legal developments or more than one layer. Ask how each layer would be reflected in story selection, page language and calls to action. Do not use the population estimate as a forecast.
