1. Set the geographic boundary before selecting stories
Commerce charter township is a municipal-town in Oakland County, Michigan. That relationship matters when your firm decides what “local” means. A story involving Michigan law may be relevant across the state; an Oakland County court, agency action or incident may be relevant to a narrower audience; and a matter connected specifically with Commerce may warrant a different explanation. The Census population record supplies location context, not evidence that residents are searching for legal help or that a news topic will generate cases. Bosseo’s public Legal News description says its system matches coverage to a firm’s practice areas and state. Before booking a review, ask whether the intended coverage should distinguish Commerce, Oakland County and Michigan rather than treating them as interchangeable.
Recommended approach
Prepare a written geographic policy. Identify which stories require a Commerce connection, which may be Oakland County-wide, and which Michigan developments justify statewide coverage. Ask Bosseo how those boundaries would be reflected in story selection and page wording. Keep the firm’s service area accurate; do not imply that a statewide legal development is a Commerce-specific event.
