1. Start with Commerce coverage, not population assumptions
Your firm may serve Commerce specifically, Oakland County more broadly, or clients across Michigan. Those scopes should be reflected in the way callers are handled. The Census record identifies Commerce’s county relationship as Oakland County and reports a 2020–2024 ACS five-year population estimate of 43,840, with a margin of error of 38. That fact can help define the market area you want to discuss with Bosseo; it cannot establish how many people need a lawyer, how many will call, or whether your team needs additional coverage.
Recommended approach
Before a consultation, define which callers the firm serves, which matters it accepts, and which geographic questions require attorney review.
