1. Define the geographic brief before reviewing stories
Clyde is a municipal-town in St. Clair County, Michigan. A page about a Michigan statute may be relevant to a Clyde firm, while a page about a nearby incident may require a different geographic explanation. The location record does not show that residents are searching for legal news or that a particular topic will generate inquiries. It does establish why the firm should separate Clyde-specific coverage from countywide, statewide and broader material. Ask whether the intended audience is people in Clyde, people elsewhere in St. Clair County, or a wider Michigan service area. A broad state story should not be presented as though it were a Clyde event.
Recommended approach
Bring Bosseo a written geographic brief that names Clyde township, St. Clair County and Michigan separately. Ask how stories are assessed against that brief and how a page will distinguish a local fact from statewide legal context. Treat the population estimate as context only, not as a forecast of demand.
