1. Start with the Clinton service area, not a population forecast
Your firm may serve Clinton, the wider Macomb County area or another defined Michigan territory. Those are different geographic choices. Clinton’s ACS population estimate describes the township; it does not show how many people seek legal help, how many calls your firm receives or which practice areas generate inquiries. That distinction matters for Intake Coach because the product evaluates actual intake conversations, not presumed demand. A sound review should identify which callers are within your service area, which matters your firm accepts and which inquiries require attorney review. Keep location, eligibility and intake performance as separate fields in your decision.
Recommended approach
Bring a precise service-area definition to the consultation. Ask how your team will distinguish a Clinton inquiry from a Macomb County inquiry, and how that distinction will affect qualification, ownership and reporting. Do not use the population estimate as a conversion or revenue assumption.
