1. Start with the Calumet service area, not a population assumption
Your first review should define the geographic scope your firm actually serves and the points at which an inquiry enters the business. That may include a website form, a call, chat or a video intake, all of which Bosseo lists as possible capture points.
Recommended approach
Map the real entry points for your Calumet-facing service area. Record the information each entry point collects, the person or team that receives it, and the next action your firm expects. Keep Houghton County and any broader Michigan service area separate in your records rather than treating them as one audience.
